How to Get Started With Content Creation

By writing detailed and engaging blog posts that speak to your customers and give them the information they’re searching for, you can secure a spot on the SERPs and boost organic traffic to your website. You can also turn your blog posts into shareable social media content to maintain an active digital presence for your business. Here are a few ideas to help you get started with blogging:

For instance, information security is one of GraVoc’s four service practices, so we regularly generate blog posts and videos that explore the cybersecurity landscape, explain common security-related terms and share security best practices. By sharing your knowledge through relevant content, you will gain customers’ trust and build authority.

Listen to your audience:

The main purpose of content creation is to attract and engage customers by providing information that’s useful to them. But it’s hard to generate relevant content ideas if you don’t know who your customers are and what types of topics interest them. So, take the time to get to know your audience by doing some research and interacting with customers. Once you have a solid picture of who you’re speaking to, you can start creating content using your knowledge and expertise to engage your customers, help them solve a problem or answer a question they may have – much like this blog post.

Include a call-to-action:

Adding a call-to-action (CTA) to the end of your content piece is a great way to drive traffic to relevant product and service pages on your website or to get interested viewers to connect with you. For instance, if you own a local bakery, you could write a blog post about your top 5 best-selling pastries and include a link to your product page so readers can check out your selection of pastries. Including a call-to-action at the end of your content tells your audience what they should do next and helps generate leads.

Pay attention to SEO:

Before you publish your content, make sure it’s optimized for the keywords you want to target. SEO, when done right, is a cost-effective marketing strategy to get your business in front of your target audience.

The first step when creating content for SEO is to perform keyword research. A keyword is a word that describes the content on your page  or video the best and is the search term that you are aiming to rank for. Keyword research allows you to find popular, rank-able and relevant search terms. There are a handful of free keyword research tools as well as paid keyword research tools that you can take advantage of. Explore these tools to see what keywords people are searching for and what their search volume is. Knowing this will help you target your content accurately.

For instance, you can turn a well-performing blog post into a short video or infographic. This way, you can reach new audiences across multiple channels without having to create content from scratch. Check out one of our examples. During a webinar, we demoed to users how they can easily create an interactive PDF. We then took this video content and created a blog post centered around the same information with the video added to the blog post. This allowed us to reach two different audiences – YouTube and organic search.

Experiment with content types:

Once you get comfortable creating content, don’t hesitate to experiment with different content types. You can combine diverse forms of content that work well together, such as blog posts and videos, to make your material more engaging and attract a wider audience.