In 2024, the eCommerce industry continues to boom. The pandemic was a catalyst for greater digitalization, which pushed more and more consumers to shop online. This meant that businesses needed to establish an eCommerce store to reach these customers. Now, with so many eCommerce websites competing on the internet, including big players like Amazon as well as small local businesses, it can be hard to ensure your online store stands out. Consumers have many choices, so when they do land on your eCommerce website, you want to make sure your store is ready to deliver. Besides providing great products, your eCommerce website design needs to be responsive, intuitive, and engaging.

In this blog post, we’ll explore 12 must-have features for your eCommerce website design that can help position your store for success.


how to make your eCommerce store stand out: 12 must-have features.


Mobile-friendly design

This goes without saying, but we’ll say it anyway – make sure your eCommerce website is mobile friendly. According to Statista’s Market Insights, mobile e-commerce sales reached $2.2 trillion in 2023 and made up 60 percent of all e-commerce sales around the world. So, if your eCommerce design is not responsive and intuitive across devices, especially mobile, you’re going to lose customers.

Navigation, search & filtering

Customers’ attention span is dwindling, so if they don’t quickly find what they need on your website, they’ll jump to the next one. You want to ensure that your main navigation menu is easy to follow up and understand. Also, adding advanced site search to your eCommerce website makes product discovery easy, especially for customers with high purchase intent that know what want.

Make sure your search bar is easy to locate on the website and provides autocomplete suggestions as customers type in their search queries.

Advanced filtering, similarly, enhances the user experience on your eCommerce website by allowing customers to drill down to the products they’re looking for.


Product photos & videos

It’s often said, ‘we eat with our eyes first,’ and the same applies to shopping. The photos and videos on your eCommerce website can have a big impact on conversions. eCommerce customers rely on the visuals you provide to understand the value of your product.

Low-quality or unclear photos and videos can hurt a customer’s opinion about your product and brand. Invest in professional photography to get high-resolution images that capture the look, feel, and quality of your product. Videos are another great way to showcase what your product does and the ways it can be used.


Product reviews

Reviews have a big influence on a customer’s purchase decision. These product reviews are social proof that give customers a way to confirm if your brand and product are credible. Most customers check product reviews before they move forward with an online purchase. So, make sure you are collecting and showcasing customer reviews on your eCommerce website. Strategically display your customer reviews on your homepage, product pages, or near your call-to-action sections to encourage buyers to make a purchase.

To make gathering reviews easier, look into eCommerce plugins like WooCommerce for WordPress that offer extensions to automatically remind customers to leave a review for your product.


Featured & related products

Adding ‘Featured Products’ and ‘Related Products’ to your eCommerce website is a great way to promote new or best-selling products, cross-sell items, or push sales. Placing these sections on your homepage or product pages can enhance visibility and engagement with these products.


Cart & checkout

In the eCommerce world, there are probably fewer things that hurt more than losing a customer at checkout. To avoid this, provide customers with a checkout that is fast and intuitive. Limit checkout to a few, quick steps to get the information you need to process and ship an order.

It’s also key to ensure your shipping timeline and costs, return policy, and other details that impact a purchase are clear to customers from the start so they are less likely to abandon their carts.


User account

User accounts – created with a customer’s consent – are a great way to elevate the experience for returning customers. These user accounts can store a customer’s order history, shipping details, and payment information, making the checkout much quicker the next time they’re shopping on your website. However, user accounts should be optional, and customers should be able to place an order on your eCommerce website without having to create an account.

Multiple payment options

Offering multiple payment options on your eCommerce website can enhance conversions by making the checkout process more seamless. For instance, a customer that is making a purchase on the go using their mobile phone may not have their CVV number on hand. Forcing this customer to pay by credit card could lead to cart abandonment. However, if your website supports payment via ApplePay or another digital solution, the customer can choose that option to pay and place their order.

Most eCommerce website plugins, such as WooCommerce, can integrate with many payment processors and gateways, such as Stripe, PayPal, and Square, that enable multiple payment methods.

It’s also a good practice to keep customers on your website during checkout with an embedded payment solution, because many customers are apprehensive about being redirected to a different URL for payment.


ADA compliance

ADA compliance refers to the Americans with Disabilities Act (ADA) Standards for Accessible Design. Developing an inclusive, ADA-compliant eCommerce website design ensures your store is usable for everyone, enhancing the purchase experience for site visitors with disabilities.

About page

Customers are looking for brands that are authentic, especially when shopping local or supporting small businesses. Create an ‘About’ page that talks about your brand, what makes you different, and your products. This will allow customers to forge a deeper connection with your brand, helping to establish trust and legitimacy.


Order tracking

Once an order is placed, customers will want to track their package. Many eCommerce websites allow customers without a user account to check on their order status by sharing their confirmation number and email. Make it easy for your customers to follow their order and prepare for arrival.

Email capture

Including email capture on your eCommerce website is a great way to support marketing efforts. By getting customers to sign up for your newsletter or promotional emails, you can continue engaging them outside of your website to get them to come back and make a purchase.

looking for an eCommerce website design company?

Our website developers have designed and launched multiple eCommerce stores for businesses. In fact, our eCommerce store for new company, Method Embroidery, even made it to the top 5 of WP Engine’s Agency Partner Awards. Our team has the capabilities to design a feature-rich eCommerce website for your business.

Click below to check out our eCommerce website design services or contact us today to get started!

Related articles