What is Content?

The term ‘Content is King’ is often thrown around a lot. What does this mean exactly? ‘Content is King’ means that content rules all. Content is the heart of your website. The content that you produce is the driving force behind the success of your website.  Content helps your visitors stay informed, helps search engines recognize and rank you and helps deliver your message. Content can come in a variety of different forms – words, video, audio, photos, interviews, polls, social media and much more.

So how do you know what kind of content to produce? Before producing content you must know who your target audience is.  Once you know who your target audience is, you will be able to choose the type of content that will fit that target whether it be a blog post or a video. Finding which platform to display your content on plays a major role in the success of your content as well. After you figure out who your target audience is and which platform is right, ask yourself, what is your message? Make sure that your message is clear and easy to comprehend. Your last paragraph should tie together your message and content. Below are some examples of the type of content that you can produce for your website.

Blogs

Blogs are a simple way to create material for your website. Search engines LOVE blogs! Frequent keyword-rich blogging can dramatically improve your search engine ranks. When you update your content, search engines are notified. You can find a blog on just about anything, and if you can’t then make one!

Video

In today’s society, video seems to be trumping blogs. People tend to lean more towards watching a video rather than reading text. Video is a great way to create content for your website or blog. The options are limitless. Below is a list of different ways to utilize video within your company or organization.

Explain a service or a product – Introduce your staff – Customer testimonials

Tip: Why not combine blogs and video? A great way to keep your bounce rate down on your website is by keeping visitors sticking to your site. Adding video to your blog with keep your visitors on your page longer, which in return will increase your search engine rankings.

Photos

Personalize your website, blog or social media with pictures. Pictures are a great way to personalize your brand. Post pictures of work life, employees, or events to allow your customers to feel a connection to your company.

Audio

Give your business a voice! A great way to create material for your website is by having a podcast. Podcasts are easy to use and fun to listen to. You can talk about anything on your podcast. Share knowledge in your field or talk about breaking news in your industry. You’d be surprised how many people are interested in what you have to say.

Producing content is not hard as long as you have a well thought out plan. By planning out your message, choosing the right vehicle to deliver your message and analyzing your Return on Investments, you will have a better understanding of what works and what doesn’t.

Need help generating quality content?