McBride’s Water Advantage provides water testing, water filtration, and well pump services across New Hampshire. The company’s website had an outdated design and was not geared toward driving conversions. They approached our Creative Technology team about redesigning their website to improve the look and feel, search visibility, and lead generation.
Our team completely revamped and enhanced the website’s design as well as the user experience. The new McBride’s Water Advantage website provides users with a much more engaging experience through SEO-friendly content, visually appealing design, and intuitive calls-to-action. Keep reading to learn more about how we transformed this website!
Our team developed custom WordPress templates for the new McBride’s Water Advantage website. Drawing from the company’s brand colors, our team incorporated shades of blue across the website to evoke professionalism and trustworthiness. The website is also responsive and mobile-friendly so site visitors can seamlessly explore the content across devices.
The website’s homepage is a vibrant showcase of the company’s services and expertise. Water-themed visuals in the animated banner and across the homepage emphasize the website’s clean and refreshing aesthetic. The homepage also features customer testimonials, news, and FAQs – providing site visitors with a comprehensive overview of their company and services.
A key focus of this project was building user-friendly and robust content areas to showcase the company’s water solution services and generate leads. To achieve this, our team designed dedicated webpages for each of the company’s water testing, water filtration, and well pump services.
Every service webpage is a testament to the quality of the company’s work and its expertise. Informational, SEO-friendly content on each service, including a list of the company’s service areas, is easily available on these webpages for both site visitors and search engines. To drive conversions through these service webpages, our team also added a custom, easy-to-use contact form on each page. Further, every page also features an interactive slider with the company’s Google reviews to communicate McBride’s credibility.
Besides service pages, our team also designed an ‘About’ section that emphasizes the company’s mission, vision, and history. This section also features comprehensive FAQs and a ‘News’ webpage that houses the company’s blog. All posts are arranged using eye-catching blog cards, with each card displaying the post’s title, creation date, and a brief description. Users can click on any blog card to read the full article. The enhanced blog design helps support McBride’s content marketing and customer engagement efforts.
To streamline communication between the McBride’s team and prospective clients, we also developed a dedicated ‘Contact Us’ webpage. Site visitors can use the contact form on this page to directly get in touch with the company for any service. Custom form fields also allow users to indicate an area of interest, such as free water test or system service, and property type.
Finally, our team created a webpage focused on McBride’s water and well emergency services. This webpage makes it easy for site visitors to reach out to McBride’s in the event of a no-water emergency, system malfunction, or to schedule a troubleshoot inspection. Site visitors can also quickly locate this webpage through a prominently displayed callout above the navigation menu.
We are thrilled with the new and enhanced McBride’s Water Advantage website! The modern and streamlined website design does a much better job of showcasing the company’s services and engaging its target audience. The improved user experience is a stronger reflection of the company’s customer-first mentality. Further, the website’s solid on-page SEO foundation will help drive organic search traffic. Today, our team continues to support McBride’s through cloud-based web hosting. We look forward to working with the company on future creative projects!
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From event websites to full eCommerce stores, our Creative Technology Team has the designers and developers on hand to support your website and make it a success! Check out our web portfolio to see more of our work or contact us today to get the ball rolling on your next website project!
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