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Application Development

How UX Research Helps You Identify the Right Problems to Solve

You probably know when something in your website or app experience isn’t working. The harder part is knowing why. UX research helps uncover the bigger picture, separate symptoms from root…

Experience Design

What is Web Strategy? The 5 Steps Before a Website Redesign Begins

What is web strategy? Our UX strategist walks through the 5 steps that come before a redesign, from stakeholder interviews to wireframes.

Experience Design

Give Your Website a Job: 3 Questions to Answer Before You Redesign

Before you redesign, define what your website needs to do. Our UX strategist shares 3 questions that turn vague goals into real design decisions.

Application Development

Why a Working Proof of Concept Isn’t a Finished Product

A working proof of concept is only the beginning. Learn how UX design can turn a functional product into a clear, intuitive, and useful experience.

GoodUX Article

Experience Design

Your flight is delayed. Welcome to User Experience

Imagine landing in an unfamiliar airport with only minutes to make your connection. You rely on clear signage and familiar patterns to get where you need to go. Websites and…

gravoc.com new site launch blog post

Experience Design

3 Strategic Decisions That Shaped the GraVoc.com Redesign

Our UX designer reflects on the GraVoc.com redesign, sharing three decisions that delivered the most value and why they’re worth repeating.