eCommerce | Manufacturing

Magna‑Tiles: From Disconnected Systems to Integrated Dynamics 365 Business Central Operations

GraVoc | Magna‑Tiles: From Disconnected Systems to Integrated Dynamics 365 Business Central Operations
GraVoc | Magna‑Tiles: From Disconnected Systems to Integrated Dynamics 365 Business Central Operations

Services: Microsoft Dynamics 365

Industries: eCommerce, Manufacturing

Magna‑Tiles is a fast‑growing, global toy manufacturer best known for its magnetic construction toys that promote STEAM learning and open‑ended play. With sustained year‑over‑year growth and expanding global operations, the company relies on accurate inventory, efficient fulfillment, and reliable financial reporting to support its business.

At a Glance

At GraVoc, we specialize in taking over struggling ERP implementations and rebuilding them into scalable, reliable systems. That’s exactly what we did for Magna-Tiles, a fast-growing toy manufacturer.

Magna‑Tiles faced operational and reporting limitations after a Dynamics 365 Business Central implementation failed to integrate their ERP, eCommerce, and warehouse management systems. These disparate systems were creating gaps in data, slowing order fulfillment, and making reporting difficult.

After parting ways with their previous partner, Magna-Tiles turned to GraVoc to design essential system integrations and streamline their operations.

We partnered closely with the Magna-Tiles team to deliver a series of targeted solutions to improve order fulfillment and warehouse operations.

“The biggest difference that made GraVoc stand out in our search for a new VAR was that they presented options. They were not a team that would wait to get back to us in a few weeks or would look at us like we were crazy for thinking of something that logically made sense. They listened to our issues and came up with solid responses in a timely manner” 

Tim Borse, Assistant Controller, Magna-Tiles

The Challenge

Disconnected Integrations Limited Automation & Reporting

Magna-Tiles could not find the right integration support to improve the efficiency of their warehouse operations and order fulfillment processes.

Their existing Dynamics 365 Business Central environment was not effectively connected to their warehouse or Shopify storefront, forcing teams to rely on manual workarounds to keep orders moving. As a fast-growing eCommerce and manufacturing company, they needed a solution to unify their systems and streamline operations.

Disconnected systems across warehousing, eCommerce, and finance were causing:

  • Inventory inaccuracies: Disconnected systems caused data discrepancies across Shopify, WMS, and Dynamics 365 Business Central
  • Order fulfillment delays: Manual order processing slowed warehouse operations and increased the risk of fulfillment errors
  • Fragmented reporting: Disparate data hindered real-time financial and operational insights

The Solution

Designing D365 Business Central, WMS, & Shopify Integrations

Magna-Tiles came to us to simplify and connect their operations across ERP, eCommerce, and warehouse management.

Our approach included:

  • Business process discovery to map end to end workflows across purchasing, warehousing, order fulfillment, and finance
  • Careful implementation and testing to minimize disruption while building integrations
  • Training and change management to ensure teams could fully adopt and benefit from the new system

Through this structured, collaborative approach, we partnered closely with the Magna‑Tiles team to deliver:

Custom Logiwa WMS integration with Dynamics 365 Business Central

Designed and deployed a new integration to synchronize inventory, orders, shipments, and receipts, eliminating manual reconciliation and improving fulfillment efficiency

Shopify Connector for Dynamics 365 Business Central setup

Connected Shopify to Business Central to automate stock updates and track fulfillment data, aligning sales and operations

Expansion of Dynamics 365 Business Central

Added four new companies, including India and Denmark, in the Business Central instance to centralize operations and reporting

Enhanced inventory reporting

Delivered a customized Inventory Valuation report in Business Central showing point-in-time inventory value with detailed cost breakdowns, giving finance and audit teams full visibility without changing the underlying valuation

Ongoing Dynamics 365 Business Central support

Providing ongoing support to optimize workflows and adapt the ERP system as the business grows

“GraVoc was a large part of helping our team find and integrate a new Warehouse Management System (WMS) solution and ensure proper build out for connecting our new website via Shopify to Business Central. We continue to leverage their expertise to assist in finding new tools and building new customizations.”

The Outcome

A More Efficient, Connected Operation

With their systems fully integrated, Magna-Tiles can now operate more efficiently to support both current and future demand. Key results include:

A scalable, integrated foundation that can evolve alongside their business

Seamless data flow between Dynamics 365 Business Central, Shopify, and Logiwa WMS, automating inventory, orders, shipments, and receipts.

More efficient warehouse operations, reducing delays and boosting productivity.

Greater order accuracy, minimizing fulfillment delays.

Real-time visibility and insights across inventory, orders, and financials, empowering management to make more informed business decisions.

“GraVoc is the team that we trust to get the job done. They come in with solutions and ask the right questions. Their team is pleasant and easy to work with. We could not ask for a better partner for Business Central!”

Struggling with a Microsoft Dynamics 365 Business Central Implementation? Let’s Fix It.

If Business Central isn’t delivering the visibility, integration, or operational efficiency you expected, GraVoc can help identify gaps and stabilize systems to support your business.

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