Supporting the Light Foundation Through Creative Technology

October 6, 2021

Video Production, Website Design & Development, WordPress

Every business or organization should have a system in place for Password Management. In this video and blog post, we examine why passwords are a top target for cybercriminals and what your business can be doing to protect and manage your passwords.

What is Password Management?

Password Management involves the use of sustainable practices to secure and manage passwords throughout their lifecycle. Password Management allows users to safeguard their credentials against unauthorized access to accounts and services. Password Management can include developing company-wide policies as well as the implementation of a Password Management system.

Why Data is Under Greater Threat Today?

Due to increased technology adoption and the impact of the COVID-19 pandemic, more important data is being stored on different networks. This means a larger amount of data is now vulnerable to unauthorized access. An organization with a broad network and large assets is at risk of being targeted by threat actors looking to identify flaws in their security posture or even lack thereof.

As we continue to grow and rely on technology, we need to ensure that the data we are storing on these networks are secure and Password Management is an excellent first step.

Why Your Business Should Pay Attention to Password Security

A password is your primary defense against cybercriminals looking to gain unauthorized access to sensitive information. According to a 2020 Data Breach Investigation Report, comprised passwords led to 81% of hacking-related breaches.

A strong password creates a protective barrier between your data and hackers and often times is the only thing stopping a cybercriminal. Businesses should pay attention to how they manage and train their employees to eliminate any human error or negligence that they can.

%

of hacking-related breaches in 2020 were caused by compromised passwords

GraVoc is a proud supporter of The Light Foundation, a non-profit organization founded by former NFL player and 3x Superbowl Champion, Matt Light, and his wife Susie. The organization provides young adults with outdoor and hands-on learning opportunities to help equip them with the skills, values, and mindset they need to build a meaningful future. Since 2016, we have worked with The Light Foundation on multiple projects to assist them with creative fundraising, video production and marketing initiatives.

Our latest collaboration revolved around the foundation’s ‘Return of the Goat’ sweepstakes. With NFL GOAT Tom Brady set to return to Foxboro, MA, for the highly anticipated game between the New England Patriots and Tampa Bay Buccaneers on October 3, The Light Foundation organized this ‘gameday giveaway’ to invite participants to donate and enter the contest for a chance to win tickets to the game.

For this project, GraVoc helped the Light Foundation by developing and designing the online-sweepstakes platform. This platform was custom built and allowed users to make a donation and then get entered into their sweepstakes for a chance to win tickets to the Bucs VS. Patriots game and other great prizes. We also built their team a custom sales reporting dashboard using Google Data Studio which allowed them to easily track website and sales metrics.

Recently, we also teamed up with The Light Foundation for their ‘Matt Light Celebrity Shoot-Out’ tournament .  The one-of-a-kind fundraising event, held in Rhode Island, features exhibitions, celebrity guests, raffles, live music, and an auction run by Light and Comedians, Lenny Clarke, and Tony V. For this event, GraVoc helped the Light Foundation by creating marketing materials, including the 2021 sponsorship program book, seen below, as well as producing video clips that were played during the auction segment of the event.

Last year, Matt Light gave GraVoc’s team of ‘computer ninjas’ a personal shout-out for helping the organization launch a successful 2020 Celebrity Shoot-Out event amid a challenging year. We are so proud to work with The Light Foundation and look forward to growing our partnership even further with them!

If your non-profit or organization needs assistance with website or application design, video production, or any form of creative fundraising services, make sure to check out our digital marketing services by clicking below!

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