Strategies to Future-Proof Your Website Design in 2025

In 2025, if you are still running a website that is not accessible to certain population groups, you are missing out. Consumers, today, are pushing for more inclusivity and that extends to digital experiences. Prioritizing accessibility is not just about compliance, it’s also about aligning with the growing shift to user-centric web design.

To enhance your website’s accessibility and ADA compliance, check out the Web Content Accessibility Guidelines (WCAG). You can also test your website with a free ADA audit tool from our partners at accessiBe.

Over the years, our digital marketing team has worked with many customers to improve SEO. When we audit a client’s website to find areas for improvement, one thing that often stands out is the lack of informative and thoughtful content. We always tell clients that content is king, and in 2025, this will remain true.

As Google works to continuously improve its search algorithms, it uses feedback from search quality raters who assess page quality based on experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T guidelines.

E-E-A-T refers to:

• The first-hand experience of the creator.
• The expertise of the creator.
• The authoritativeness of the creator, the main content itself and the website.
• And trust: the extent to which the page is accurate, honest, safe, and reliable.

This means that if you are creating thin content or content that is simply stuffed with keywords, your website rankings are likely to drop. If you are wondering how to enhance your site content in 2025, check out Google’s E-E-A-T criteria and make sure you are putting out helpful information.

Think about how often you reach for your phone when you need to look up a product, watch a tutorial video, or simply search for information. Statistics show that over 84% of visitors prefer mobile websites over desktop, with 77% of searches coming from mobile. If your website delivers a poor user experience on mobile devices, you risk losing a lot of potential business.

Further, Google has adopted mobile-first indexing. This means that Google will prioritize the mobile version of your site’s content for indexing and ranking. If your website is not mobile-friendly, it can negatively impact your site’s search performance.

So, to future-proof your website, prioritize a responsive design and make sure your website is optimized for mobile.

Voice assistants, such as Siri and Alexa, and AI search engines, and Gen AI platforms like ChatGPT have become increasingly popular for search. So, in 2025, think about optimizing your website for AI and voice search.

One way to do this is to focus on long-tail keywords and search intent. AI and voice search often focus on context behind a user’s query. So, create structured content in natural language that directly answers common user questions on a subject. A great place to start looking for such topics is the ‘People Also Ask’ section in Google.

You can also prioritize local SEO if your business serves specific regions, as voice searches often include “near me” queries. Optimize for location-based keywords and ensure your business listings are up to date.

A cyberattack can have a significant impact on the future of your website and business. Make sure your website is compliant with applicable regulations and has adequate security measures in place, such as SSL certificate and single sign-on. You should also prioritize continuous security updates and monitoring to identify and mitigate any malicious activity on your site before it becomes a full-blown incident.

In 2025, focus on scalability. Scalability means your website can grow alongside your business, smoothly handling an increase in traffic or data. Hosting your website infrastructure in the cloud will support this expansion and ensure reliability.