The Light Foundation is back with another exciting sweepstakes – Turkey Touchdown Giveaway! And the nonprofit, once again, entrusted GraVoc’s web designers with reimagining and readying the sweepstakes website to support this online fundraising campaign.
The Light Foundation Logo

This time, the sweepstakes winner will get an all-expense paid trip to The Gilchrist Club in Trenton, Florida, from March 26th to March 29th, 2024, with some legendary turkey hunters. The trip will be hosted by former New England Patriot and 3X Super Bowl Champion, Matt Light, who also founded the Light Foundation with his wife Susie. Funds raised from this sweepstakes will help support the Light Foundation’s youth programs, such as their leadership camps and youth wild turkey hunts. Part of the work is to create the next generation of conservation-minded citizens and leaders.

The online fundraiser is hosted on Lighthouse Sweepstakes, which is a custom sweepstakes platform that GraVoc developed for the nonprofit in 2016. Our team stepped in to update the web platform’s colors, fonts, layout, and other design elements to align with the branding of the new Turkey Touchdown Giveaway. For instance, we revamped the website design to feature a more earthy, nature-inspired color palette of warm greens and yellows. Besides updating the colors, our team also focused on making the website more visually engaging by adding more vibrant images of previous Light Foundation turkey hunts.

As a fundraising sweepstakes website, the site needed to accomplish two things – build excitement around the prize and purpose and allow people to seamlessly donate to participate.

To generate some hype for the grand prize and create interest among turkey hunters, our team added detailed content about the story of Jamie Marshall who successfully chased down the elusive albino gobbler known as the “Ghost of Gilchrist” at the Gilchrist Club. We also included a video documentary about Jamie’s hunt and an image of his cover story from ‘Florida Game and Fish’ that detailed his success as the ‘The Tom Brady of Turkey Hunting!’ In addition, we included a live countdown on the website to build excitement around the giveaway and urge visitors to participate before the time runs out.

Then, to support participation, our team created a frictionless online donation process. Multiple donation tiers are displayed in patterned text blocks. Once users click on the button to donate, they are directed to complete a seamless checkout where they can enter their billing and card details to submit the donation. Once the payment is complete, users receive an automated email confirmation with their donation summary and ticket stub numbers. Returning donors can also log into their account for a faster checkout.

We are thrilled with the final look and feel of the new Turkey Touchdown Giveaway website! Our team completely revamped the sweepstakes website design, adding more earthy colors, authentic images, and detailed content about the prize and purpose of this fundraiser to engage visitors and encourage donations. And, since the website is built on the WordPress CMS, it is fully responsive and offers a user-friendly experience on the front end and back end.

Our team is proud of our ongoing partnership with the Light Foundation and look forward to future creative collaborations with the nonprofit! Check out the video below to learn more about our work with this great organization.

looking for sweepstakes website development services?

Our team has the web developers to design a sweepstakes website for your nonprofit’s fundraising campaign! Check out our website and raffle service webpages below to see more of our work and to contact us for your next project!

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