The North Shore Children’s Museum, located in Peabody, MA, provides kids with opportunities to learn and explore through educational, hands-on exhibits and programs. The Museum also hosts events such as birthday parties, field trips, and more.
The organization approached GraVoc for SEO services to generate more organic traffic to their website, particularly from local searches. They wanted to be found online for keywords that would lead users to their exhibits, programs, and party room webpages.
Then, we refreshed the homepage design, adding more images, content, and calls-to-action to encourage user engagement with the Museum’s exhibits, programs, and party room. A sliding image banner and vibrant patterned backgrounds further enhance the visual experience for site visitors.
To optimize the homepage and improve search visibility, we also sprinkled long-tail keywords in the headers. Using our content template, the Museum’s team was able to create more in-depth, targeted content for the homepage to further improve on-page and local SEO.
The optimized ‘Birthday Parties’ and ‘School & Group Field Trips’ webpages are much more organized, visually engaging, and SEO-friendly. The redesigned webpages are vibrant and feature authentic images that showcase kids’ fun experiences at the Museum. We also added FAQ sections – housed in expandable text blocks – to both webpages to make the content easy to browse.
We are thrilled with the redesigned and optimized North Shore Children’s Museum website! Through our extensive website design and SEO services, we were able to enhance the Museum’s online presence and support efforts to generate more organic traffic. The redesigned webpages are also more visual and inviting, encouraging families to visit and explore the Museum’s programs and exhibits. We look forward to working with the North Shore Children’s Museum on future creative projects!
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