GraVoc’s long-time client, E3 Ranch Foundation, approached our web design team about designing a giveaway website for their new ‘Luke Gives Back’ fundraising promotion. The E3 Ranch Foundation is a nonprofit dedicated to serving our combat veterans, fighting against human trafficking, and supporting those in crisis. The giveaway is part of the ‘E3 Gives Back’ fundraising efforts that benefit the foundation. The grand prize for this giveaway is country musician Luke Bryan’s 2021 GMC Sierra 1500 AT4!


The organization needed an engaging website to build excitement around the ‘Luke Gives Back’ fundraising giveaway and encourage donations. To achieve this, our team developed a highly visual, responsive website to promote the giveaway. Robust eCommerce functionality and clear donation tiers make it easy for site visitors to make a donation and participate.

The website opens with a dynamic video banner featuring the grand prize – Luke Bryan’s truck. Below the banner, a vibrant countdown timer indicates the giveaway participation deadline.

As site visitors scroll through the landing page, they can learn more about the giveaway prizes – Luke Bryan’s truck, a trip to Luke’s Crash My Playa weekend, and finally, a trip to Nashville. Bold red accents immediately draw attention to call-to-action buttons that encourage site visitors to enter the giveaway.

Besides information about the giveaway, the landing page also provides site visitors with an overview of the E3 Ranch Foundation as well as the ‘E3 Gives Back’ charity promotions. Our team also added a social media plugin to this webpage so site visitors could explore and engage with the foundation’s Instagram posts.

The main goal of the website was to encourage site visitors to donate to enter the giveaway, and delivering a streamlined transaction experience was key to supporting these conversions. Our team displayed the donation tiers using visually engaging content blocks. Every block details the number of entries and additional prizes associated with each donation amount. Once site visitors click on the donate button, they go through a simple and fast checkout process to complete the transaction. We also configured the checkout to block purchases from certain states where giveaways are void.

Our team is thrilled with the final look and feel of the ‘Luke Gives Back’ giveaway website! The website design is fun and engaging, with vivid imagery that truly makes the giveaway prizes look enticing. Robust eCommerce functionality ensures site visitors can easily make a donation to enter the giveaway. Our team also set up reporting components to help the E3 Ranch Foundation track donations. Ultimately, the website provides E3 Ranch Foundation with a dynamic platform to successfully run their fundraising giveaway.

Besides web design, our team also provided the E3 Ranch Foundation with full-scale video production services to promote ‘Luke Gives Back.’ We produced a short video that Luke Bryan’s team shared on Instagram to announce the giveaway as well as videos for E3 Ranch Foundation to share on their social accounts.

Our team continues to assist the E3 Ranch Foundation with maintaining the giveaway website. We look forward to a long, creative partnership with the foundation!

looking for website services?

Our team has the designers and developers on hand to help bring your website to life. Whether you need a website with an online giveaway or eCommerce functionality, we’ve got you covered! Check out our website services webpage to see more of our work or contact us today to get started on your next website project!

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