Ideal Turf Solutions provides artificial turf design, installation, and maintenance services across New England. The company approached GraVoc’s creative technology team about a website redesign that would help engage both customers and search engines. Using WordPress, our team developed a responsive, SEO-friendly website for Ideal Turf Solutions. The new website’s modern look and feel better showcases the company’s brand, services, and expertise.
Our team worked on the focus areas of this project – UX/UI and SEO – in two phases. During the first phase, we streamlined the navigation and user experience. Our team designed an expandable menu to make it easy for users to explore the website. All service pages are housed under logical categories, such as golf, residential, dog care, and more. The menu allows users to view the company’s services at a glance and quickly find what they’re looking for.
Similarly, our team designed a user-friendly homepage with strategic calls-to-action. The homepage design is vibrant, featuring fonts and colors that align with the company’s branding. As customers browse the homepage, they get an overview of Ideal Turf Solutions’ blog posts, industry memberships, and services.
Our team also refreshed the website’s content areas to properly showcase each of Ideal Turf Solutions’ services. These service webpages communicate the full scope of the company’s capabilities through an engaging mix of informational content, image galleries, and videos. An easy-to-use contact form in the footer allows site visitors to connect with the company for a free quote.
We also designed a ‘Contact Us’ webpage with a custom, user-friendly form for site visitors that want to get in touch with the company for general inquiries.
Besides enhancing the service webpages, our team also redesigned the website’s blog. The new blog section is more visually appealing and can be directly accessed through the homepage.
In the second phase of the project, our team focused on SEO to drive organic traffic to the website. Since Ideal Turf Solutions is local to New England, the company wanted to enhance its search visibility for certain target locations in the region, specifically Massachusetts. So, our team designed state and city-specific webpages to target local customers with relevant content and services. These webpages were also set up to improve the company’s local search rankings. We also performed keyword research and enhanced the website’s on-page SEO.
Our team is thrilled with the final redesign of the Ideal Turf Solutions website! The new website is a great showcase for the company’s services with its modern design, enhanced content areas, and improved on-page SEO.
Today, we have expanded our creative collaboration with Ideal Turf Solutions to include content marketing. Our team is set to perform in-depth research to provide Ideal Turf Solutions with blog topic ideas and content templates, helping their team create engaging, SEO-friendly content. Our creative technology team also provides the company with ongoing website support through our comprehensive WordPress Maintenance Plan. We look forward to a long and creative partnership with Ideal Turf Solutions!
Looking for Website Services?
Our Creative Technology Team has the designers and developers on hand to help design and build your website! Whether you’re looking for a simple website refresh or a full SEO-friendly website development, we’ve got you covered! Check out our web portfolio to see more of our work or contact us today to get the ball rolling on your next website project!
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