When Goodwin Consulting – an award-winning public relations (PR) firm – began to expand operations, they approached our team about revamping their website. The agency needed a website that would support its growth by boosting search visibility and generating new business. To deliver on Goodwin Consulting’s vision, our team designed a fully responsive, dynamic website that showcases the agency’s communications expertise through rich, user-friendly content.
Our team used WordPress to build a custom, mobile-friendly website for Goodwin Consulting. The website’s bold blue and green color palette aligns with the firm’s branding. We restructured the homepage to ensure the agency’s services are front and center as soon as visitors land on the website. The page also highlights the firm’s major client relationships, social media channels, new blog posts, and awards – giving site visitors a complete overview of Goodwin Consulting’s solid expertise and reputation. Along with strategic calls-to-action, our team also included a newsletter signup form on the homepage to increase visitor engagement.
Our team also designed new service webpages for Goodwin Consulting. The service webpages feature a bright, clean layout and elegant photos. Each webpage also includes prominent call-to-action buttons, encouraging site visitors to get in touch with Goodwin Consulting. These service webpages with SEO-friendly content were key to positioning the website for improved search visibility. Our team also created a ‘Services’ landing page to provide an overview of the agency’s offerings. The landing page includes vibrant, authentic images, client testimonials, and an embedded contact form.
To help boost online visibility, our team added a ‘News’ section to the website. This section allowed the agency to expand their website by creating impactful and informational content driven around the PR industry. With this added section, Goodwin Consulting can continue engaging their target audience with fresh content and build organic web traffic. Goodwin Consulting is able to update the website on their own and whenever they need too.
To showcase Goodwin Consulting founder, Tara Goodwin’s, extensive experience in the PR industry we designed an ‘About Tara’ webpage. To further emphasize the agency’s credibility, we designed an ‘Our Team’ webpage. This page included vibrant headshots and employee bios, highlighting the Goodwin Consulting team’s broad PR expertise. We also created a visually appealing ‘Clients’ webpage to highlight the agency’s diverse clientele, ranging from local businesses to large companies.
Finally, we designed a streamlined web contact form, allowing prospective clients to directly get in touch with Goodwin Consulting through the website. Custom form fields allow users to submit their contact information and select the type of project from a dropdown menu of services. We set up email notifications to alert the Goodwin Consulting team of new form submissions.
Our team is thrilled with the new and refreshed Goodwin Consulting website! New, optimized content areas on the website help enhance search visibility as well as better showcase the agency’s broad PR expertise and services. Further, this rich, informational content also delivers a more thoughtful user experience for site visitors. Today, we continue to provide Goodwin Consulting with web support through our WordPress Maintenance Plan. We look forward to working with the agency on future creative projects!
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