GraVoc’s Creative Technology team designed a professional and user-friendly website for The Resource Connection, a woman-owned and award-winning staffing company. The Resource Connection has established a solid brand reputation by matching individuals with roles using a personalized approach. So, our team ensured that the company’s new website similarly delivered an intuitive digital experience and tailored resource hubs for each of its target audience groups – job seekers and employers.
Our team streamlined the site architecture and developed clear navigation paths for employers, job seekers, and employees. Similarly, on the homepage, we included targeted call-to-action buttons, such as ‘Find Jobs’ and ‘Request Staff’ as well as quick links to popular webpages, allowing site visitors to easily navigate to relevant information. The ‘Find Jobs’ button on the homepage leads users to The Resource Connection’s dedicated Bullhorn career portal. In addition to the website, we also support The Resource Connection’s job search application that talks to their Bullhorn ATS.
Since The Resource Connection’s target audience includes both job seekers and employers – two groups that come to the website with differing needs and goals – our team designed dedicated informational resource hubs for each group to ensure straightforward access to relevant content.
The ‘Employers’ webpage included detailed information on the company’s services, including payroll, temporary staffing, and direct hire, as well as their services and replacement guarantees. Our team also designed a user-friendly ‘Request Staff’ form that employers could directly access through this webpage. The form included custom fields, such as type of job, required skills, job title, and job duties to facilitate a seamless exchange of key information between The Resource Connection and employers seeking staffing services.
The ‘Social Responsibility’ webpage under ‘About Us’ further described The Resource Connection’s dedication to giving back to the community and showcased the many non-profit organizations and foundations that it supports.
Our team also designed a ‘News’ section on the website to help the company build and expand their content marketing efforts. This section provided the company with a dedicated space on the website to share insights on employment news and trends, offer useful tips and guidance for job seekers, post company updates, and spotlight employee success stories to build a real connection with its audience and showcase its expertise.
To make it easy for users to get in touch with The Resource Connection, we designed a ‘Contact Us’ webpage with the company’s email, phone and fax information, directions to its Middleton and Boston offices, as well as a custom form for users to share messages and comments.
Looking for Website Services?
Our Creative Technology Team has the designers and developers on hand to help make your website a success! We can help implement user-friendly functionality to your website, such as contact forms, resource hubs, and more. Check out our web portfolio to see more of our work or contact us today to get started on your next website project!
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