
To begin, our team scoped out Colorblends’ existing web infrastructure and held exploratory discussions with the company’s team to better understand the design and technology requirements for the new website. After gathering all necessary information, our team focused on a few primary goals.
The first, and arguably most important, goal of the website redesign was implementing a flexible content management system (CMS) that could integrate with the company’s customized internal order management software. To achieve this scalable design and maintain the site’s eCommerce functionality, our team built the website on WordPress.
The product pages also featured relevant information for the user such as planting instructions as well as a bulb calculator that allowed users to estimate the number of bulbs they would need based on the square footage of their planting area. From the product page, the user can also share the product to social media or add the product to their wishlist.
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