SEO: How to Rank on Search Engines

SEO or Search Engine Optimization is the process of affecting the visitability of your website on Search Engines such as Google, Bing or Ask. Having a well understanding of how SEO works can dramatically affect the traffic that your website generates. There are may techniques that people have tried to get away with to trick search engines into ranking their websites higher than others. One such technique is called ‘Link building’. Link building is the process of adding your website link to external websites. Basically, the more times your link is shared on external websites, the higher your rankings will be. The way people worked around this was by creating several different websites under different URL’s and linking to their website a number of times. Google has caught on to this technique however and has since developed specific algorithms to catch this. Google will even go as far as to penalize your website if they find you doing this.

There are multiple ‘safe’ techniques that you can do to improve your SEO without upsetting Google. Listed below are a few techniques that you can follow to achieve higher rankings. GraVoc is also available to help with SEO and rankings for your own website!

Social Media

Social media is a great way to share your links. Being registered to several social media networks gives you the ability to share your blog posts, other website links and gives you the ability to build a stronger connection with you and your customer base. Be careful not to overwhelm yourself by creating profiles on every social media site there is. Don’t create multiple social media accounts and only focus on 1 or 2 as this looks bad when your social media channels are empty or haven’t been updated in a while. Rather, choose which social media platform is best for your company and your message and then deliver it to the proper social media channel. Don’t’ have time to constantly update your social media channels? GraVoc can help manage your social media accounts to help drive traffic to your website. Contact us to learn more about our social media maintenance at 978-538-9055.

Blogs

Blogs play a huge role in SEO. When you create blog posts you are ultimately creating content.  What is content? Think of content as food for search engines. The more content you can create for your website, the better. Once you create your blog post, you can then share it on your social media networks as we talked about above. Sometimes it can get hard to manage your business and your blog feeds at the same time. This is why consulting and marketing firms offer blogging services where they will create the content and blogs for you, saving you time and your employees time.

Keywords

Keywords are probably one of the most important aspects of SEO. Keywords are what is found throughout your content on a page. Your keyword should also be placed in your Meta Description as well as your URL. This may seem a bit confusing but lets look at an example. Say you create a website about Boston Landmarks. Your keyword would be ‘Boston Landmarks’ and your URL, Meta Description, and website content should all reflect this keyword. Need help choosing which keywords are best for your website? GraVoc can assist in helping choose the right keywords and setting up the proper keyword structure.

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