YMCA WHERE IN THE WORLD EVENT MARKETING
On September 23rd, 2017, the YMCA of Metro North hosted their annual fundraiser event in support of youth development. This year, GraVoc was the platinum sponsor for the event. We teamed up with employees from the YMCA of Metro North to create an event experience unlike any other. The event was a total success, raising over $120,000. The money will be used throughout the different branches of the YMCA of Metro North. Below is a highlight of some of the different services that GraVoc provided to the YMCA of Metro North for their Where in the World event.
The theme of this years fundraiser was ‘Where in the World’ which centered around the idea of ‘If you could have dinner anywhere in the world, where would you go?’. As part of this theme, our Creative Technology team created a raffle website where one lucky winner would actually win a dinner trip for 2 anywhere in the world. Users selected a donation value and received entries into the raffle. The winner of the raffle was drawn live at the event through our randomized raffle selector and was updated on the website that night.
Working together with the YMCA of Metro North’s marketing team, we created an event image that reflected the travel theme but also represented the YMCA’s core branding. Utilizing both online and print mediums, we used our Where in the World branding assets on everything from billboards to email blasts. Below are some of the event marketing materials created by GraVoc and used throughout the weeks leading up to the event. Our marketing team also created the program booklet for the event, check out a virtual copy of it on this page.
Below are some of the videos that we created for the event. The first video created was a general PSA to spread awareness about the event. This PSA was played throughout the different branches of the YMCA of Metro North and included closed captions. We then created a video specifically fit for Facebook by taking advantage of the square landscape that the platform provides. This video was shared on the Facebook pages of the different branches within the Metro North. We also created the event video which was played during the event as a visual for people to see where their donation money was going.
Along with the PSA, Facebook video, and event video we also created video graphics for the different lobby screens at the Y during the event. Some of these graphics included a ‘Departure Screen’ which listed out the timeline of the night for guests as well as a sponsor recognition video loop that was played throughout the night to thank the sponsors.
Throughout the lobby and gymnasium, we utilized 3 vertical LED panels. One panel was placed in the front of the YMCA and displayed a ‘Check-In’ sign for guests. The second screen was placed in the hallway leading to the gymnasium with a ‘Departure Screen’ that displayed the event program as well as a ‘Now Boarding’ sign that directed guests into the gym. The third screen was placed in the gymnasium and displayed a sponsor recognition loop.