Beverly Bootstraps offers a wide range of services, from food assistance and housing support to adult education, youth programs, and case management. With such an impactful mission, it was important to deliver a website experience that not only reflects the heart of the organization but also makes its many resources more accessible to those who rely on them.
Refreshed Designed & Homepage
Our team worked closely with Beverly Bootstraps to create a website that is both welcoming and highly functional. Built on WordPress, the new site emphasizes clarity, usability, and storytelling, making it easy for visitors to find the services they need or discover ways to get involved.
The homepage is designed to immediately communicate the mission and impact of Beverly Bootstraps while guiding users to take meaningful action. The top of the homepage features a bold hero section with a call to action, inviting visitors to donate, get help, or get involved.
We also included clear donation and volunteer pathways throughout the homepage to make it easier for supporters to contribute and connect with Beverly Bootstraps’ mission.
Streamlined Navigation Menu
The website’s streamlined navigation menu was designed to guide visitors efficiently to the information they need, whether they’re seeking help, looking to give back, or simply exploring the organization. With clearly labeled sections like What We Do, Get Involved, Ways to Donate, Thrift Shop, and About Us, users can easily find relevant content without feeling overwhelmed. Prominent “Get Help” and “Give Help” buttons guide visitors to take action, whether they’re seeking support or looking to give back.
The menu is also sticky and mobile-responsive, ensuring that it remains accessible at all times, regardless of screen size or device. This intuitive structure supports a positive user experience and reflects Beverly Bootstraps’ commitment to accessibility and service.
Integrated Donation Platform
Beverly Bootstraps’ donation functionality is seamlessly integrated and optimized for user experience. Supporters can make one-time or recurring donations, choose preset amounts or enter custom values, and even dedicate their gift in honor or memory of someone, all in a few clicks. The platform is secure, intuitive, and mobile-friendly, making it easier than ever to contribute.
Supporting Community Access & Engagement through ADA Compliance
The new Beverly Bootstraps website was built with ADA accessibility in mind, ensuring that all users, including those with visual, auditory, or motor impairments, can navigate and interact with the site with ease. From color contrast and readable typography to keyboard navigation and screen reader compatibility, we implemented best practices to create an inclusive digital experience that supports the organization’s mission of serving the entire community.
Smart, Timely Messaging with Popup Banners
Throughout the Beverly Bootstraps website, popup banners are used as a flexible communication tool to share important, time-sensitive information with visitors. Whether it’s announcing program enrollment dates, service changes, seasonal campaigns, or urgent community alerts, these banners provide an immediate way to deliver updates without overhauling page content.
Strategically placed and easy to dismiss, the popups enhance the user experience by ensuring that key messages are seen right away, helping site visitors stay informed and engaged without disruption.
Clear Pathways to Support & Involvement
Each program page offers clear descriptions and next steps, while the Thrift Shop page outlines how shopping and donations directly support the mission.
We also continue to support the organization through our monthly WordPress Maintenance & Hosting Plan, where we handle ongoing updates, performance monitoring, and security to ensure the site stays optimized and running smoothly. It’s an honor to partner with an organization making such a meaningful impact in the community.
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