If your business is struggling to keep customers engaged on your website or your website design is no longer consistent with your brand, then it’s time to plan for a website redesign in 2024.
As you kickstart the new year, check out this ultimate guide to planning a website redesign.
What is a website redesign?
What a website redesign will look like for your business depends on your goals and the current state of your website. You might need a simple refresh of your website’s look and feel to update the design or match new branding. Or, you might need to plan for a major revamp of your website structure, content, and user experience to enhance usability and conversions.
A redesign might also involve migration to a new content management platform (CMS) to improve security, performance, and make it easier for your team to update the site.
Why redesign a website?
Here are 6 signs that your website might be due for a redesign.
Your website design is outdated.
Check out the screenshots below. We worked with our client, McBride’s Water Advantage, to redesign the look and feel of their website. The first screenshot is what their homepage looked like before the redesign. The second screenshot is the refreshed homepage that our designers developed. The new homepage is a vibrant showcase of the company’s services and expertise. Water-themed visuals in the animated banner and across the homepage emphasize the website’s clean and refreshing aesthetic. The new homepage also features customer testimonials, news, and FAQs – providing site visitors with a comprehensive overview of their company and services.
Customers are having a hard time navigating your website.
At GraVoc, we’ve assisted businesses in revamping and reimagining the navigation of their website. Below are examples of menu structures that we’ve implemented for our clients to better streamline their services or products.
Your website is not mobile-friendly.
Your website’s performance metrics are low.
Your website lacks SEO.
Below is an example of an SEO-friendly service area webpage tailored for our client, Socci & Nieves Family Law Group. Creating and optimizing location pages presents service-oriented businesses with an excellent opportunity to precisely target and connect with their intended audiences.
You’re unable to update your website.
How to plan your website redesign?
Before you begin a website redesign, it’s important to understand WHY you need it. The ‘why’ will help define your goals for the new website and inform the design. Your website is the face of your business online, so its aesthetic and user experience need to be consistent with your brand. And, not to mention, a website redesign is a big undertaking and investment. So, properly planning your website redesign is crucial. Here are some key considerations to get you started.
Benchmark your website performance.
DIY vs. hiring a website design company.
On the other hand, hiring a website design company like GraVoc, will ensure your new site has a responsive design that can meet your goals, whether it’s improving the user experience, SEO, or lead generation. If you need a more advanced website, such as an eCommerce store or fundraising website, then it’s even more important to work with professional web designers that have the right training and expertise to handle a complex redesign project.
Competitor analysis & SEO.
Along with a competitor analysis, you should also look at what’s working well on your website. Review your analytics and create a list of your high-performing webpages that rank high in search and bring in the most traffic or conversions. Take special care to protect these pages during the redesign process and ensure any planned changes do not compromise the effectiveness of your high-performing content pieces.
Choose your CMS.
Consider whether your existing CMS has the functionality to support your redesigned website and goals. If your CMS is not scalable and user-friendly, then you should shop around for a new platform to build and host your redesigned website.
GraVoc has experience in most website design platforms, but we often choose WordPress. The CMS is best known for its advantages as a blogging platform, but it also has a solid reputation for being easy to use. WordPress comes with many customization options, plugins, and user-friendly themes and templates. If your end goal is to take control of your website and manage content edits on your own, then WordPress may be the right choice for you.
Pictures & video.
Also, multimedia content helps to break up text, making the browsing experience more dynamic and enjoyable. By showcasing your products or services through visuals, you can create a more immersive and persuasive narrative, ultimately increasing user satisfaction and driving engagement on your website.
GraVoc works with customers to either find the right pictures for their website, or create custom photos and videos that are tailored to their brand. Check out our photography services, video production services, or drone services webpages to learn more about how GraVoc can enhance your website through photos and videos!
How much does it cost to redesign a website?
A website redesign can cost as little as $3,000 or as much as $100,000 – it all depends on the size of your website and complexity of the project. For instance, if your website needs eCommerce functionality, integrations with other business applications, or any other advanced features, then you will end up paying a bit more.
Budget is an important consideration when planning your website redesign project, so it’s important to figure out what functionality you need on the website and how much that’s going to cost you.
need assistance with planning your website redesign?
GraVoc’s seasoned web designers have the expertise and creative flair to redesign your website to get you the results you want, whether it is improved user experience or lead generation. Our professional team can collaborate with you on every aspect of your website redesign, including CMS selection, branding, budget, content creation, and SEO.
Click below to check out our website design services or contact us today to get started!
GraVoc’s WordPress eCommerce website for Method Embroidery is a top 5 finalist for the WP Engine ‘eCommerce Project of the Year’ award.
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