Illinois Clean Fuels is developing recycling and synthetic fuel plants that convert municipal garbage into ultra-clean jet fuel. The company’s website had good content, but it lacked the visuals to better communicate their story and create an engaging user experience. So, Illinois Clean Fuels approached GraVoc for a website redesign.
Along with reimagining the website design, our team also assisted with other digital marketing efforts, including revamping the company logo. For the logo font, we used a rounded geometric sans-serif type that we carried throughout the website for consistency. We also added imagery to hone in on the company’s sustainable jet fuel solution. The new Illinois Clean Fuels logo is not only clean and simple, but provides a much better visual representation of the company’s work and environmental impact.
Old Logo
Redesigned Logo
Our team looks forward to working with Illinois Clean Fuels on future creative projects!
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