R.C. Griffin, Inc. is a full-service general contracting and construction management company. The company approached GraVoc’s Creative Technology team about revamping their website to better showcase their broad expertise and services. Using WordPress, our team developed well-structured content areas centered around the company’s extensive project portfolio to capture its diverse industry experience.
The website is also responsive and mobile-friendly, delivering a frictionless user experience across devices. Ultimately, the new website’s enhanced navigation and design is a much stronger reflection of R.C. Griffin’s high-quality construction engineering and general contracting services.
The homepage design is dynamic and engaging with thoughtfully placed call-to-action buttons. The vibrant red and gray color palette matches the company’s branding and gives the website a professional look and feel. The homepage opens with a sliding image banner that spotlights several of R.C. Griffin’s major projects. Site visitors can also browse client testimonials and navigate to the company’s project portfolio through this page.
R.C. Griffin’s project portfolio is the website’s focal point. So, our team needed to ensure site visitors could easily discover, browse, and engage with these project webpages. To achieve this, our team began by developing an intuitive navigation menu. Through the menu, site visitors can access a dropdown list of the company’s projects – organized by industry, such as retail, health care, fitness, and more.
The ‘Projects’ landing page is user-friendly, allowing site visitors to filter their view and explore the company’s portfolio of work by industry. Our team also created similarly designed landing pages for each industry vertical for easier browsing.
Our team further designed a dedicated webpage to showcase each of R.C. Griffin’s projects. These highly visual and informational webpages allowed for enhanced storytelling around each project. On these pages, site visitors can learn more about the construction and design details of each project and browse a photo gallery to see the quality of the company’s work. Our team also added a custom contact form and relevant call-to-action buttons on every project webpage to support lead generation.
To demonstrate R.C. Griffin’s strong credibility and reputation to site visitors, we designed a ‘Client List’ webpage that showcases the company’s extensive group of clients and customer testimonials. The website’s ‘About Us’ webpage also highlights the company’s longstanding history and expertise in the construction industry. This page also encourages site visitors to check out the company’s recent projects, helping to facilitate deeper engagement with the website.
Besides providing a seamless user experience for new clients, R.C. Griffin also wanted to make it easy for subcontractors to apply to work with the company. So, the website’s ‘Subcontractors’ page features a user-friendly form, enabling a quick and streamlined online application process for new subcontractors. The application form includes custom fields that allow subcontractors to share essential information such as trade references, number of years in business, type of trade, and more. We also created a dedicated ‘Contact Us’ page to help visitors easily get in touch with the R.C. Griffin team. On this page, we included a toggle box displaying current team members with their email and phone number.
Our team is thrilled with the final design of the new R.C. Griffin website! The website is a strong, scalable digital asset for the company and a great showcase of their extensive work portfolio. Today, we continue to provide R.C. Griffin with website support through our WordPress Maintenance Plan. We look forward to working with the company on future creative projects!
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Our Creative Technology Team has the designers and developers on hand to help redesign and revamp your website! Check out our web portfolio to see more of our work or contact us today to get the ball rolling on your next website project!
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