Acu-Bright, Inc is an industry leader for chandelier cleaning and restoration. The company approached GraVoc’s Creative Technology team for a website redesign to enhance the aesthetic and improve the user experience. Our team delivered on the company’s vision by creating a vibrant and mobile-friendly website that showcases Acu-Bright’s patented cleaning technologies and services.
The design goal for this project was to develop a more modern and visually impactful website. Clean layout combined with dynamic, site-wide images of the company’s work gave the website a vibrant and engaging look. Our team also used bold blue shades in the design to match the company’s branding. The new website’s fully responsive design and clear navigation delivers a frictionless browsing experience for all users. Every page across the website also features customer testimonials and highlights some of Acu-Bright’s prominent clients to demonstrate the company’s trustworthiness and credibility.
The homepage shines a spotlight on the company’s expertise. The page opens with a split-screen banner that emphasizes Acu-Bright’s services using descriptive content and a video loop. As visitors scroll down the page, they get an overview of the company’s on-site chandelier cleaning service, chandelier restoration service, and internationally patented technologies. Strategic call-to-action buttons facilitate deeper visitor engagement with the site.
Our team created an individual webpage for each of Acu-Bright’s chandelier services. Authentic, vibrant photos showcasing the company’s projects and team in action take center stage on every service webpage. The photos are arranged in an interactive gallery for easier browsing. Building these dedicated content areas allowed Acu-Bright to hone in and expand on each service. These webpages also make it easier for visitors interested in a specific chandelier service to find relevant information on the site and move toward conversion. Our team also designed a ‘Portfolio’ webpage to showcase some of the company’s best work.
The new website also provided Acu-Bright with a digital platform to share its brand story and showcase its patented technology. Our team designed an ‘About Us’ section that described Acu-Bright’s company history and expertise as the pioneer in chandelier care. Here, we also added a webpage focused on the company’s patented Advanced Directional Atomizing Cleaning (ADAC) system and its advantages. The ‘About Us’ section also answered some common customer questions in an interactive, expandable FAQ format.
Our team also designed a contact form that potential customers could use to request a quote for Acu-Bright’s services. The form includes a custom field where users can upload images of their fixtures. This contact form was key to driving lead generation through the website. The Acu-Bright team gets an email notification for every new form submission. Our team also ensured that this contact form was easy to use to provide potential customers with a seamless user experience and prevent any drop-offs at the conversion stage.
Throughout the website redesign, our team worked closely with Acu-Bright to implement on-page SEO. We optimized all webpages for the company’s target keywords to improve search engine rankings and drive organic traffic to the website. We are thrilled with the final look and feel of Acu-Bright’s new, redesigned website! Acu-Bright now has a modern and fully functional website that the company’s team can easily update on their own schedule using the powerful WordPress content management system (CMS). Our team continues to provide Acu-Bright with website support through our cloud-based web hosting service and WordPress Maintenance Plan. We look forward to working with the company on future creative projects!
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Our Creative Technology Team has the designers and developers on hand to help redesign and refresh your website! Check out our web portfolio to see more of our work or contact us today to get started on your next website project!
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