GraVoc’s team developed an ADA-compliant and modern website for the Essex County Community Foundation (ECCF), a Danvers-based nonprofit that’s dedicated to strengthening its communities by managing charitable assets, supporting other nonprofits, and engaging in strategic leadership. The main goals of this website redesign were to enhance the user navigation, highlight the foundation’s work, and centralize resources for both donors and nonprofits.
To start, our team created a multisite environment within WordPress, which allows the ECCF team to easily manage their multiple websites, including their Creative County Initiative and event websites, from a single dashboard. This type of multisite setup is great for businesses or organizations, like the ECCF, that host multiple websites.
Throughout the ECCF website, we incorporated the foundation’s brand colors and fonts to ensure the website design was consistent with their marketing efforts. On the homepage, seen below, we added vivid imagery and streamlined content geared toward the foundation’s mission, impact, systems philanthropy approach, stories of giving, and latest ECCF news. A key goal of the homepage design was to drive users to engage with the foundation. So, our team added multiple, strategic calls-to-action across the homepage, including a prominent ‘Get Involved’ section and a ‘Subscribe to Our Newsletter’ pop-up form.
Since the foundation supports both donors and nonprofits, one primary focus of the website redesign was to create targeted, user-friendly resource centers geared towards providing each group with relevant information and forms. Seen below are the landing pages for their Donor & Giving and Nonprofit & Grants sections.
To draw attention to the ECCF’s services for nonprofits and students, our team created dedicated webpages with information on the foundation’s grants, scholarships, trainings, and other resources. The ‘Apply for a Grant’ webpage lists all the open ECCF competitive grant programs with the deadline, type of support, and geographic region. Users could click on any grant program in the table to get in-depth information on the guidelines, find a contact person within the foundation, and access the application portal to apply.
On the Grant Resource Center webpage, our team created an online appointment request form so users could schedule a remote appointment to speak with the ECCF’s Grants Resource Center. To make an appointment, users could simply enter their contact information and provide their top three preferred dates and times.
To help nonprofit organizations easily find a consultant, we created a custom, searchable table on the website to host the ECCF’s online consultant directory. This table lists the consultant’s firm name, website, and email. Users can filter the list or search for a consultant based on their area of needed support. Similarly, our team also built a webpage with a searchable directory of ECCF’s scholarship funds for students.
To ensure the site was informational and engaging for the ECCF’s other core audience group – donors – our team designed multiple webpages with concise written and video content on how donors can easily get involved with the ECCF such as opening a fund, planned giving, corporate partnerships and more. We also added a Donor Portal button to the main navigation menu where donors could easily login to the ECCF donor portal to manage their funds, view quarterly statements, recommend a grant, and more.
To collect donations, our team created an easy-to-use donation webpage that allows users to either give to a specific ECCF donor fund or make a contribution to support the foundation’s community leadership work. Once the user selects where they would like to send their donations, they are directed to the ECCF’s donation form.
To showcase the foundation’s extensive work to strengthen the community and improve the quality of life in Essex County, we designed dedicated webpages that highlighted ECCF’s systems-based community leadership work in areas of crisis response, arts and culture, digital equity, and economic opportunity, as well as its investments in other special initiatives. These pages were designed to give the user an overview of how the ECCF helps these specific causes.
Our team also developed a comprehensive ‘About ECCF’ section on the website to expand on the foundation’s mission, efforts to advance racial equity and justice, financials, as well as provide event details and videos. We also designed a bright and eye-catching page with headshots and expandable bios of the foundation’s staff and board of trustees to give users insight into the people managing the operations.
Our team designed the website to be compliant with ADA standards to accommodate users with disabilities and ensure accessibility for all. Further, to boost the website’s search visibility and organic traffic, our team set up the site’s on-page SEO for targeted keywords. We are proud to have collaborated with ECCF to design their website and look forward to helping them with more creative projects in the future!
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