Our team worked alongside Beta Fueling Systems to help redesign their website with a modern look and feel. Beta Fueling Systems is a leading manufacturer of refueling equipment within the aviation industry. The primary focus of redesigning the website was to enhance the design as well as build dedicated product and service pages that would provide customers with a comprehensive overview of the company’s capabilities.
We redeveloped the website on WordPress, which allowed us to build custom templates and create a mobile-friendly design that responds and adjusts to any screen or device. Our team worked with the company to build a dynamic homepage that included a banner with a video montage of the company’s services, an interactive slider with client testimonials, and multiple call-to-action buttons across the page encouraging customers to learn more about the company and their products.
We built streamlined product pages that included images and highlighted key features of the company’s equipment. Some of the product pages included additional media such as explainer videos and infographics to help the user fully understand the product being viewed. Every product page included a ‘Learn More’ button that directed users to a custom ‘Request a Quote’ form where they could easily enter their contact information and request a quote for specific equipment.
To help streamline customer support, we designed a webpage that detailed the company’s technical services, including on-site support, preventative maintenance, training, and more. The customer can easily view the service details and goals and then click on the ‘Learn More’ button to put in a service request.
The service request forms included sections where customers could upload images and include descriptions of their specific issue. These easy-to-navigate forms helped make the website more user-friendly and engaging by providing customers with targeted solutions to get the information or services they need from the company.
Some additional functionality that was implemented on the website was the addition of an SSL certificate to ensure site security, as well as Google Analytics which provides tracking on website traffic and engagement. We also provided SEO services by optimizing webpages for the company’s focus keywords to help boost their visibility in SERP’s and increase organic traffic.
Today, we continue to provide Beta Fueling Systems with regular web hosting and WordPress maintenance services. We are thrilled to have collaborated with Beta Fueling Systems on their website redesign and look forward to working with them on more creative projects in the future!
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