Relevant Dad, a blog-style website geared towards fathers, was born from the millennial generation of dads seeking an authentic family lifestyle. They have adopted the tagline, “products and experiences for modern fatherhood,” and feature unique and modern products and experiences that enhance the authentic family lifestyle they cherish. was built on the WordPress platform, perfect for streamlined and efficient blogging and content curation. In addition to frequent posts, also boasts a subscription service that enables users to create accounts and unlock additional benefits. This social site is also connected to MailChimp, and triggers posts to be sent to various social networks.