The following blog post is adapted from a recent post on the DivergingSoul blog; DivergingSoul is a division of GraVoc Associates. Find more news and information at www.divergingsoul.com.
A new and modern makeover for your website will attract clients and keep them interacting with your page longer. Your website is the virtual representation of your entire business and often serves as the first impression for prospective clients and customers. Therefore, it is important that it looks professional and projects the image you want your business to embody.
Follow Lauren Hockenson’s “4 Tips to Keep Your Website Ahead of the Curve in 2012” to shape up your website for the rest of the year.
1. Don’t be Afraid to be Bold
“Whether it’s an exaggerated footer, a turn to minimalism or a bold and new typeface, incorporating a key graphical element to a website speaks volumes about the overall composition of the layout — and a keen level of attention to detail. Opting for a bold design element is a great way to modernize a website and keep it on trend in the coming years.”
2. Use HTML5…With Care
“For the last couple years, people have been buzzing about HTML5, and it’s not just chatter; HTML5 offers a lot of exciting flexibility that can make a website truly interactive. Seamlessly embedded videos, drag-and-drop interfaces and dynamic message posts are all achievable via HTML5, and with relatively little code work.
But it’s not enough to just call up your freelance web designer and throw up some HTML5 features. As with any programming language, there’s always an issue of browser compatibility. While your new and shiny UI outfitted with dynamic HTML5 might look stunning to a user running on the latest version of Chrome, your high-tech page may look like a series of broken features — or nothing at all — to a less tech-savvy user running Internet Explorer 7 (and there’s a lot of them).”
3. Cut the Fat
“The traditional layouts for websites often call for separate pages that encapsulate the ‘About,’ ‘Contact’ and other informational areas of the website. 2011 saw minimalist designs from multiple websites, and that often translated to cutting these pages in favor of a sleeker overall design (think Tumblr). Some companies chose to forgo nearly everything to produce a strongly graphical one-page website — blogs like One Page Love and successful networking tools like Flavors.me show that people are drifting towards a bold singular statement that makes a big impact on fellow users.
As we move forward in 2012, further exploration into one-page websites is a given. But a single-page website has both its pros and cons. HTML5 can help create a one-page website that cleverly contains all necessary information via pop-up boxes or other media, but the amount of information that can be on a one-page website is still relatively limited. Do you want your website to make a bold statement about your company and focus less on a blog-style format? If so, a one-page website could be right in your wheelhouse. Are you more interested in showing off testimonials, case studies and blogs from your employees? If yes, then this trend would be worth passing on.
However, that doesn’t mean to forgo trimming entirely. Culling the best parts of your website and truncating the rest will result in a sleeker, more intuitive design — and sleek never goes out of style.”
4. Tie in Social Media Intelligently
“This tip could also be titled ‘Quit it With the Widgets.’ Announcing your social media presence on your own website is an absolute necessity, but it needs to be done with care. Automatically updating widgets that stream in social media presence seems intrusive and outdated, not to mention that they can be a hassle for a DIY designer to install and maintain.”
If your website needs a makeover, but you don’t have the resources to implement these 4 tips, contact the pros at DSoul. We will be happy to be your website’s personal trainer and get it in shape for 2012 and the years to come.
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